Stop Buying Leads.
Own Your Pipeline.
Shared leads are sold to three competitors before you even pick up the phone. Legend Made builds you an owned lead machine — AI-qualified, exclusive prospects that are ready to hear from you before you spend a dollar on ads.
Your owned lead machine — built in 4 phases
Every system we build follows the same proven structure used for trades, services, and local businesses. Each phase adds a layer that keeps working after it is built.
Foundation
Conversion-focused landing pages for your service areas, a lead form with a strong offer, call tracking, and a basic pipeline to capture every inquiry.
AI Qualification
An AI chatbot screens visitors 24/7 — asking the right questions, filtering junk, and pushing real prospects into your pipeline before you waste time on a call.
Traffic & Outreach
We launch the right paid channels for your business — Google Local Services Ads, local SEO pages, and targeted outreach — tuned to your market and budget.
Optimize & Scale
Monthly reporting, lead quality reviews, and ongoing expansion of your owned assets. Over time, more of your leads come from things you own — not things you rent.
Everything built into your retainer
Your $499 setup gets the system built and live. Your $599/mo retainer keeps it running, optimized, and growing every month.
Local Landing Pages
Service-area pages built around the keywords your ideal customers are already searching. Each page is designed to convert, not just show up.
AI Chatbot & Qualification
An AI chatbot screens every visitor — even at midnight — asking about their project, budget, and timeline. Only real prospects make it into your pipeline.
Missed-Call Text-Back
Every missed call gets an instant automated text-back within seconds. Speed to contact is the single biggest driver of close rate — we make sure you never lose a lead to slow follow-up.
CRM & Pipeline
Every lead lands in a tracked pipeline with follow-up reminders, text sequences, and review requests after completed jobs. Nothing falls through the cracks.
Google Local Services Ads
LSAs put your business at the very top of local search — above regular ads and organic results. We set them up, manage the budget, and optimize for cost per booked job, not cost per click.
Monthly Reporting
Every month you get a clear report: leads generated, pipeline activity, cost per lead, and what we are doing next to improve it. No fluff — just the numbers that matter.
What a working lead system actually returns
These are planning benchmarks based on real trade and service business performance. Your numbers will vary — but one or two extra jobs a month covers the retainer.
| Scenario | Monthly Spend | Leads | Close Rate | Jobs Booked | Avg Job Value | Gross Revenue |
|---|---|---|---|---|---|---|
| Conservative | ~$1,200/mo | 15 | 20% | 3 jobs | $6,000 | $18,000 |
| Moderate | ~$2,000/mo | 25 | 24% | 6 jobs | $7,500 | $45,000 |
| Aggressive | ~$3,500/mo | 40 | 25% | 10 jobs | $8,000 | $80,000 |
* Ad spend shown above is separate from the Legend Made retainer. Benchmarks drawn from 2026 local trade lead market data.
Simple. Two pieces. No surprises.
A one-time setup to build and launch your system, then a monthly retainer to run, optimize, and grow it. Cancel anytime.
Setup
We build and launch your full lead system.
- Local landing page build
- AI chatbot setup & qualification flows
- Lead form + call tracking
- CRM & pipeline configuration
- Missed-call text-back automation
- Google Local Services Ads setup
Monthly Retainer
Ongoing management — we keep the leads coming.
- Managed outreach & ad campaigns
- AI chatbot monitoring & tuning
- Pipeline follow-up & review requests
- New city/service page expansion
- Monthly performance report
- Direct access — no ticketing system
Need a custom scope? Request a free quote and we will build a plan around your business.
Straight answers
How is this different from buying leads on Angi or HomeAdvisor?
Shared marketplace leads are sold to multiple contractors at the same time — you are racing three other businesses the moment a lead comes in. The system we build generates leads that only go to you. Over time, your owned assets keep producing without paying per lead.
How long until I see real leads?
Most clients see their first pipeline-ready prospects within 30 days of launch. Paid channels like Google LSAs produce faster results; SEO pages compound over 60–90 days. We focus on the fastest channel first while building the long-term assets in parallel.
Do I need to run ads? What does that cost extra?
Ad spend is separate from our retainer and goes directly to Google — we do not mark it up. We recommend a minimum of $500–$1,500/mo in ad spend to start, then scale based on results. We manage the budget and campaign so you are not wasting money.
What kinds of businesses does this work for?
Any local trade or service business with a high ticket value per job: roofing, HVAC, plumbing, landscaping, contractors, cleaning services, home services, and similar. The higher the job value, the faster the ROI on a lead system.
Can I cancel if it is not working?
Yes. The retainer is month-to-month — no long-term contract. We are confident enough in the results that we do not need to lock you in. The setup fee covers the build; after that, you own the assets we created.
Ready to stop renting your leads?
Let us build you a lead system that works while you sleep. One setup, one monthly retainer, and you own every prospect that comes through it.